International Business Case Study

Assessment method:

• Written examination (unless otherwise stated). Written examinations are of three hours’ duration.
• All learning outcomes will be assessed.

• This unit aims to give learners a sound understanding of:
   
  • the international business environment
  • the development, implementation and evaluation of strategic business plans for international organisations
  • organisational structures for international organisations
  • leadership, change direction and strategic management for international organisations
  • macro environmental factors that affect international organisations