Course Brief

The creative industries are always changing in response to development in technology, social change and cultural conditions. Developing an awareness of the breadth of the industry; and the opportunities and challenges within, is a key skill for those entering the field. Evaluating one’s own aims and ambitions, in relation to the roles within the industry, allows for planning and growth toward a desired future. 

As well as defining and pursuing career goals, creative practitioners must schedule time, both to reflect and plan for personal professional development. This can help those working in creative industries to find inspiration and innovate, as well as prepare for external factors, such as keeping up with trends and new developments in their specialist field.


The aim of this unit is to support students in developing their reflective practice and defining areas for personal professional development; in the context of a growing awareness of the broad scope of creative media production. Students will define and implement personal professional development plans; through an investigation of the skills necessary to successfully pursue a career in the creative industries.

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Learning Outcomes
By the end of this unit students will be able to:
1. Explore the creative media production professions, through research into
historic and contemporary precedent
2. Discuss personal career goals in relation to the range of roles and subjects in
the creative industries
3. Define personal development plans, highlighting areas to support specific
career goals and general skills
4. Critically reflect on the achievement of personal development goals and plan
for the future.

  • BTEC Higher National Diploma (HND) in Creative Media Production

    Employment Focused; Affordable; Globally Recognized Qualifications in Creative Media Production.

    Build and validate your interest, knowledge and skill with the Level 5 Higher National Diploma in Creative Media Production at SBCS. This internationally recognized, practical qualification prepares students for employment in the media sector, in areas such as Radio, Television, Film, Journalism, and Multimedia. Not just focused on the technical side of things, it also covers the business aspects of Corporate Communications and Freelance employment.

    Click to learn more about what is an HND.  

    The programme comprises of 15 units where you can learn and practise a variety of techniques to develop a substantial portfolio of work. This programme also sets the foundation for an exciting career in the creative industries. 

    Graduates of this Level 5 Higher National Diploma will be accepted onto to the final year of our BA (Hons) Mass Communications.