Strategic Marketing Management

Assessment method:

• Written examination (unless otherwise stated). Written examinations are of three hours’ duration.
• All learning outcomes will be assessed.

• This unit aims to give learners a sound understanding of:
   
  • concepts and processes of strategic development and marketing planning
  • the importance of strategic marketing analysis and research
  • how an organisation determines and achieves its strategic direction
  • implementation, measurement and control of strategic marketing plans
  • strategic marketing for different business contexts
  • the impact of technological advances